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Rita Clifton, Chairman Interbrand

Autoarea: ‘The Future of Brands’, ‘How to Plan Advertising’, si ‘Brands and Branding’.

In calitate de Chairman Interbrand, cea mai importanta agentie de consultanta de brand din lume, Rita Clifton a introdus o serie de concepte noi, dezvoltate ulterior in servicii, precum internal brand management, digital branding, brand equity tracking si brand futures. Rita este invitat permanent al unor emisiuni TV de marketing, advertising si comunicare, si participa frecvent ca si speaker in conferinte internationale pe teme precum: Inovatie, Corporate and Retail Branding, si How to Become One of the World’s Greatest Brands.


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Dr. Conrad Heberling
Senior Advisor - High View Media
Consultant al mai multor statii TV europene


In functia sa de Director de Marketing si Comunicare la RTL II Munchen, detinuta, intre 1998 - 2005 dr. Heberling nu numai ca a implementat si dezvoltat ancillary revenue streams, dar a condus si activitatile de marketing strategic, new business development si merchandising, PR, advertising, on-air, Internet, TV text si new media. Dr. Heberling a publicat mai bine de 50 de titluri despre increasing alternative and additive revenue streams.


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Bertrand Cazes
European Affairs Advisor EGTA - European Group of TV & Radio Advertising


Bertrand Cazes este specialist in legislatie europeana in domeniul audio-vizualului.
In cadrul evenimentului Ad Extravaganza, Bertrand va sustine o prezentare pe o tema foarte specializata:
“Key TV advertising issues at European level and the TVWF directive”.
EGTA este o organizatie de prestigiu, care reuneste 49 de regii de vanzari si departamente comerciale ale unor statii TV si radio din intreaga lume.





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